Scandia Corporation offers cost savings technology in the field of nuclear imaging.
The company needed a high end look to promote their unique imaging camera: The Scandia-45. They were keenly aware of the “big-budget” medical competition at upcoming trade shows.
Design Matters helped establish a branding strategy with a slick personality that met their marketing needs. The marketing program included a strategic direct mail campaign. Timing for sending out each piece was coordinated with the trade show dates.
During the course of the project, Design Matters created a company website, targeted marketing pieces, a trade show booth, online animated banners, and trade publication ads.
Direct mail pieces had unique targeted messages for prospective audiences, including hospital administrators, and endocrinologists.