At first glance, Farm Agent Finder is a simple tool.

The front-facing website connects farm and agribusiness owners with the most qualified agents in their area.

Behind the scenes, this tool is anything but simple. A robust portal allows Nationwide Agribusiness staff and agents to track and manage leads during each step of the process. Multiple levels of permission can be set for “agents,” “super users,” and beyond, depending on the needs of each employee. Emails are triggered based on different criteria.